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Change Your Income, Change Your Life

Learn to build and scale eCommerce stores from Sam — an 8-figure brand owner consistently doing $150K+ months in sales, who has been featured by news articles and media outlets for his work in the eCommerce world.

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About Us

The Future of Ecommerce:

Over $2,000,000+ in client results — and we’re just getting started.
VL isn't just about teaching — it’s about building real momentum and changing lives. Ecom is all we do.

Real strategies, real stores, real profits.

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Step-by-Step System: From product research to scaling ads.

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Hundreds of clients scaling stores in our community as you're reading this.

Who is This For?

Beginners

If you’re just starting out and have no prior experience, I’ll guide you through every aspect of setting up your eCommerce store from scratch, from start to finish.

Intermediate Entrepreneurs

If you have a store but haven’t seen the results you want, I’ll show you how to scale and refine your strategies for higher profits.

Advanced Sellers

For established businesses looking to optimize and implement advanced growth strategies, this program will provide new tactics to further accelerate growth.

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Meet Sam:

I didn’t come from money. I grew up in a rough neighborhood, That kind of life either breaks you or builds you — and I made my decision.

Just a few years ago I was working manual labor for $14/hour, facing eviction, and barely scraping by. By 20, I had built financial freedom and the lifestyle I once only dreamed of — all thanks to e-commerce.

Today, I get to focus on the things that matter: traveling, creating memorable experiences, and helping others achieve the same freedom I’ve found — all while running a business that works for me, not the other way around.

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What Have I Done?

Proven Results.

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Over 8 Figures in Sales

I've built and scaled hundreds of stores hat consistently performed — across products, industries, and markets. Not one lucky product. A track record built over years of doing the work.

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Self-Taught Through Real Experience

No fancy degree or course. Just years of trial, error, and reinvesting everything back into learning what actually works online.

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Multiple Brand Exits

I've Successfully launched and exited several ecom brands, each built from the ground up — from product validation to scale and sale.

Our Guarantee

No Sales Calls. Ever.

I don't do sales calls. Period. No long pitches. No pressure. No booking calls with someone trying to “close” you. Everything you need to know is laid out clearly on this website so you can make the decision on your own terms. NONE of these "influencer" programs can say that. That's because those guys don't ACTUALLY do Ecommerce, their main income is the course they sell. The same one that costs more money, for less value. If you know of me, you know this program doesn't even account for 5% of what I make monthly from doing ecommerce. So I don't NEED to sell you this. If you want to join, hell yeah. Not for you? No problem.

What's Included:

Complete Personalized Learning

Work directly with me in private sessions to build your store the right way from day one—no guesswork or generic advice.

Step-By-Step Store Launch System

A clear roadmap taking you from idea → setup → launch, with every step broken down in a way that’s actually easy to follow.

Exclusive Private Tools & Resources

Access templates, checklists, scripts, and workflows designed to speed up your progress and eliminate confusion.

Access to Private Suppliers & Products

Get connected to reliable suppliers and a curated list of proven winning products so you never waste time testing bad products

Proven Marketing & Growth Strategies

Learn the exact strategies I use to consistently drive traffic, convert customers, and scale profitably. eCom is constantly changing.

Premium Store Setup Assets

Including premium Shopify themes, and done-for-you store visuals so your store looks clean, modern, and trustworthy from the start.

Testimonials

Results From Our Clients

I’ve tried watching YouTube for years and always felt stuck. Working with Sam was the first time I actually understood what to do and in what order. I finally launched a store that wasn’t a complete shot in the dark.

Richie R. Client

I’ve launched like 7 stores before this and never made more than a few random sales. We picked a product together and within the first month I was actually profitable.

Ella S. Client

Was hesitant to spend $1,,000 for it to be wasted. But Sam is actually an anlytical genius. He's a god at this. In a month with no experience I've made $7,000. Not alot compared to some of his clients but it's up from here. Sam you have completely changed my life dude. ❤️

Strad J. Client

Big shoutout to Sam. This guy is the absolute GOAT. Completely changed my life in under 2 months. I went from working at Taco Bell to $10k months in like 3 months. I really never thought any of this would take off but holy shit.

Aiden V. Client

Almost every success post is from people who are new to ecom and learned it for the first time here. I've been doing Shopify eCommerce for abouit 2 years and STILL found good value in this, even after buying other courses I still learned a ton herre. Definately worth the money. Props to him.🙌

Monty S. Client

I've made over 3K profit on my first store y'all. This is crazy, Sam literally gave me the product, the ads, and did the marketing for free. Only part I did was the website, which he even recorded a video to show how to do that part. Shoutout to the goat man, this guy really is like that.

Creed C Client

Sam making dreams come true. Was deadass on my last dollar investing into the porogrram and I couldn't be happier with VL. I scaled a brand new store to $30,000 in a month all because of Sam and the sauce he gave me.

Austin R. Client

This has been heavensent for me. This is THE BEST eCom community to be apart of, and Sam is the best teacher in the game . So many have gone to full time eCom and quit their job, I'm almost there myself after a bit more consistancy. If you're thinking about joining, do it.

Tucker G. Client

I was skeptical as hell because I’ve been scammed before and most of these dudes just say they do ecom, but they don't, they make all their money from courses. This the only exception I've found so far. NO sales calls, and he's not pushy. God bless him.

Bryce T. Client

My store looked good but didn’t convert. One call with Sam and we fixed the offer, layout, and product page copy. My ads started working literally the next day. The product catalog is the best thing by FAR. Finding WHAT to sell is the hardest part and Vivtory Lane fixes that.

Parker R. Client

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If anything I’ve said resonated with you, then lets talk. If you’re ready to stop watching and start building, join the winning team. Apply now, and let’s turn this into something real.

Silver

$200

/ month

For someone who wants to get started the right way with personalized guidance and a clear blueprint.

Apply Now
Features:
  • 1-on-1 Coaching Calls
    (5 Months)
  • Step-by-Step Ecommerce Launch System
  • Winning Product Catalog + Product Research Framework
  • Store Review + Strategy Session before launch
  • Access to Private Supplier Network

Gold

$250

/ month

For someone who wants ongoing support + strategy to avoid mistakes and scale faster.

Apply Now
Everything in Silver, Plus:
  • Extended 1-on-1 Coaching Calls (Lifetime)
  • Personalized Ad Strategy & Content Framework
  • Product Page Copywriting
  • Access to Creatives Library For Products
  • Weekly Accountability Check-ins
  • Priority Messaging Support

Diamond (Partner Store With Sam)

$500

/ month

For someone who wants to build a store together , side-by-side, to launch/scale faster, maximizing profits.

Apply Now
Features:
  • Full Store Build:
  • Done-With-You Store Build (Products, pages, flow, branding)
  • Collaborative Launch Strategy + First Campaign Support
  • 1 Concept Revision for Each Service
  • We actively treat the store like a partnership → your success = my success. We work together.

Silver

$1,000

For someone who wants to get started the right way with personalized guidance and a clear blueprint.

Apply Now
Features:
  • 1-on-1 Coaching Calls
    (5 Months)
  • Step-by-Step Ecommerce Launch System
  • Winning Product Catalog + Product Research Framework
  • Store Review + Strategy Session before launch
  • Access to Private Supplier Network

Gold

$1,500

For someone who wants ongoing support + strategy to avoid mistakes and scale faster.

Apply Now
Everything in Silver, Plus:
  • Extended 1-on-1 Coaching Calls (Lifetime)
  • Personalized Ad Strategy & Content Framework
  • Product Page Copywriting
  • Access to Creatives Library For Products
  • Weekly Accountability Check-ins
  • Priority Messaging Support

Diamond (Partner Store With Sam)

$2,500

For someone who wants to build a store together , side-by-side, to launch/scale faster, maximizing profits.

Apply Now
Features:
  • Full Store Build:
  • Done-With-You Store Build (Products, pages, flow, branding)
  • Collaborative Launch Strategy + First Campaign Support
  • 1 Concept Revision for Each Service
  • We actively treat the store like a partnership → your success = my success. We work together.

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Frequently Asked Questions

Common Questions

How long does it take to launch my store?

Most clients launch within the month, depending on how quickly you complete the steps.

Do I need any prior experience to get started?

No—this program is built for all skillsets. It's broken down step-by-step, and I guide you through the process personally.

What if I don’t know what product to sell?

You’ll get access to a list of proven winning products, plus guidance on choosing.

Is the coaching 1-on-1 or group-based?

This is direct 1-on-1 support, not a group call with 50 people. You get personalized help.

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